Chanel launches new fragrance Gabrielle Chanel

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We are a little excited! Chanel has launched their first fragrance in fifteen years called Gabrielle Chanel and we are in love. Created by Olivier Polge, Chanel's new fragrance creator, he has described this new scent as an imaginary flower, radiant, sparkling, purely feminine, Chanel blossom, based on a bouquet of four white flowers: exotic Jasmine, Ylang-Ylang, Orange Blossom and Grasse Tuberose. Oooh yes... We are sold.

THE STORY OF GABRIELLE CHANEL

Gabrielle Chanel is the woman Coco Chanel was before she became Coco. Gabrielle fought hard to become a better version herself, so she hustled and fought to create a new identity, in addition to building the Chanel empire. A woman after our own heart. Check out the video campaign below x

GABRIELLE CHANEL

Gabrielle Chanel; Photograph: EPSON/SIPA/REX/Shutterstock

Gabrielle Chanel; Photograph: EPSON/SIPA/REX/Shutterstock

COCO CHANEL

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