(This post was originally published on June 8th 2015 and updated on July 9th 2018)
When the idea of Olyinka Lingerie was born, it was our mission was to produce and convey lingerie differently from the current norm. Women would talk openly about outerwear; however, underwear would be spoken in whispers or barely at all and we at Olyinka HQ want to change that.
It was Audrey, our founder's mission to design beautiful lingerie pieces meant to last and be cherished by women. We love the idea that in the early 1900s to 1920's, lingerie was designed to be openly appreciated with no stigmas attached - beautiful corsets, silk camisoles, and lace briefs, therefore, it was our aim to apply this idea to the lingerie that we produce today.
In addition to producing beautiful lingerie, we were also determined to change the narrative of over-sexualisation which has somehow attached itself to the concept of lingerie. We wanted lingerie to be seen as garments meant to accentuate, flatter and beautify a woman. therefore as part of our 2015 relaunch, we launched OlyinkaMag™ a digital magazine created to promote lingerie, body-confidence, self-esteem, fashion, beauty, and style. In addition to our magazine, we also produce monthly newsletters and use our social media platforms to promote a positive and healthy narrative because we believe that women should be celebrated, honored and not objectified.
It is our belief that lingerie should not make women feel beautiful but compliment the beauty that women inherently have - inside and out.
This is our vision; To build and create a lifestyle platform for women who love lingerie, fashion, style and beauty, a platform that encourages and inspires women to become their best and beautiful selves.
So are you in?
Sign up here to be part of our vision and to receive our free gift to you
in the meantime enjoy Olyinka! xx