We want to take you on a brief journey depicting the evolution of lingerie over the last 100 years. Women's underwear has evolved from being very ornate, restrictive pieces, designed to produce small waists and large bums - the preferred shape of the late 1800's to very glamorous light silk camisoles and bras of the 1920s to fitted bras and briefs of the 1940's and 50's and finally to the lingerie we have today. Harpers Bazaar produced the video above which portrays this evolution and we also produced our own homage below. What is your favourite era? We would love to know. Comment below. x
As a brand, body confidence and positivity is very close to our hearts, we feel that women should love their bodies and not conform to unrealistic industry standards. We also appreciate that body and mind confidence is not always automatic, sometimes we have to muster energy to trigger this, because as women this is what we do to manage our lives day to day . So the team at Olyinka HQ created a free ebook of 10 short tips we know will immediately help lift your mood. SIGN UP HERE for our ebook, it's our gift to you. Download it on your phone or tablet where it is easily accessible so you can refer to it when needed. We guarantee our tips will slay the grey away and bring your shine back. Enjoy a snippet of our book below. xx
Everyone has rolls when they bend over.
When someone tells you that you're beautiful, believe them. They aren't lying.
Sometimes we all wake up with breath that could kill a goat.
For every woman unhappy with her stretch marks is another woman who wishes she had them.
You should definitely have more confidence. And if you saw yourself the way others see you, you would.
Don't look for a man to save you. Be able to save yourself.
It's okay to not love every part of your body....but you should.
We all have that one friend who seems to have it all together. That woman with the seemingly perfect life. Well, you might be that woman to someone else.
You should be a priority. Not an option, a last resort, or a backup plan.
You're a woman. That alone makes you pretty damn remarkable.
~ Photo and words by Mary L. Leonard ~
The Great Gatsby the novel by F. Scott Fitzgerald's is one of our all-time favourite reads so when Baz Luhrmann made a film adaptation of the novel we were super excited and Mr Luhrmann didn't disappoint, the film is a visual feast and stunningly creative. Our Music Monday selection is the soundtrack which accompanies the film, produced by Baz Luhrman, Anton Monstead and executively produced by Jay Z, this soundtrack combines music from the 1920's jazz age with a modern feel, it includes artists such as Florence and the Machine, Beyonce, Will.i.am, Jay Z, Lana Del Ray and our favourite artist of the moment Sia whose track Kill and Run we have on repeat. This soundtrack will surely take you on a musical ride, exercising all the senses, we are sure you will enjoy our choice. Let us know what you think and also what your fav track is. Happy Monday ladies!
Have you ever wondered how lingerie from the 1900's to 1960's are still collectors items today? Lingerie from that era was very well made, produced with the best quality fabrics and contained a "delicately wash" care label instruction. Olyinka applies the same quality standards when creating our lingerie because we want your lingerie to last for years to come, we also advise hand-washing your silk intimates to maintain shape and quality. Want more advice on how to care for your intimates? We love the article by Harpers Bazaar who interviewed Claire Chambers, owner of the luxury lingerie boutique Journelle who shared her best tips on how to wash your lingerie. We at olyinka HQ agree with her tips, so ladies click on the link for the article below and remember to take notes. :-)
Click here for the article. x
Beyonce drops her new single Formation and its every bit as wondersful as you would expect it to be. The lyrics are powerful, funny and unapologetically in your face. The styling is on point, the imagery is vibrant and the music will get your head nodding and your body bouncing. Banging tune!...Anyone for some hot sauce??
With February being the month of love, we wanted to get you in the mood for Valentines Day with these lovely quotes from Elle decor. Valentines Day is not just for couples but for singles too, (big shout out to all you singletons) - enjoy these quotes also. Are you planning anything special to celebrate Valentine's Day? Comment below, we'd love to know.
Click here for more quotes from Elle decor
Our Music Monday pick always gets our team at Olyinka HQ in a good mood. The Time Is Now is from UK band Moloko and was released in March 2000 as the lead single from their third album, "Things to make and do", a classic dance tune that consistently maintains a melodic, acoustic balance throughout where you find yourself unconsciously nodding your head to the end. Moloko consists of vocalist Róisín Murphy and producer Mark Brydon who produced hits such as Sing It Back and Familiar Feeling - we were spoilt for choice. Hope you enjoy our selection.
What can we say? Love Beyonce, the tune, the video and of course dancing around in your underwear which we recommend to everyone (in the privacy of your own hone of course!) A Great tune to start your Monday morning... - "Legs movin' side to side, smack it, smack it, in the air!...."
When the idea of Olyinka Lingerie was born, the mission was to convey lingerie differently from the current norm. Women would talk openly about outerwear, however underwear would be spoken in whispers or barely at all and we at Olyinka HQ want to change that, and no ladies we didn't envision you waving your bra in the air, but removing the taboo that has somehow attached itself to lingerie by promoting them as garments to be truly admired. Our founder's mission was to design beautiful lingerie pieces that are meant to last, be cherished by women and men also - of course! Why not?! We love the idea that in the early 1900s lingerie was designed to be openly appreciated - beautiful corsets, silk camisoles and lace briefs, there was no stigmas attached, no taboos and no whispering. So ladies lets us unashamedly take back the narrative. We hope to do so. x
Photo by Andy Julia
Keira Knightly as Coco Chanel in:
Once Upon A Time..." by Karl Lagerfeld
Illustration by Caitlin Shearer
When we asked a few close female friends the question how many styles of underwear did they think were on the market? The answers were a little surprising. The general response was two, three styles maximum. So we at Olyinka HQ decided to put together a guide of the various shapes of underwear available to women on the market and recommend the correct garments to wear with them. Some women prefer to wear the same shape underwear for comfort so may not have full knowledge of the various brief shapes on the market and importantly their function, so stick to what they know. Ladies, there are some great shapes out there and once you've tried them you'll be pleasantly surprised how well they compliment your body and your outfit, so here goes...
1. Classic briefs are the most popular traditional underwear. Comfortable and completely covers your bottom. Most are designed with a low-rise waistband which sits below the natural waistline and designed with lower cut legs, ideal to wear with fabrics such as denim or wool as it camouflages the visual panty line.
2. The high-cut brief is similar to the classic brief, however legs are cut high which gives a more flattering shape. It provides full coverage of the bottom and tummy and gives a more defined silhouette underneath clothes.
3. Control briefs are for women who desire a streamline silhouette and smooth curves without having to go to the gym. Contains stretch fabric or spandex and is ideal to wear under dresses and lighter fabrics, these briefs will hold you in all the right places.
4. Hipster briefs provides a more trendier shape for women, It sits below the hips with a low rise waistline, flattering under mid rise pants and provides full coverage of your front and back.
5.Bikini shape briefs offer full coverage front and back, sits below the natural waistline and is ideal for low-rise pants, jeans and shorts.
6. Boyshorts offer full coverage front and back, fits tight against your skin with low-rise waistline and low legs. Ideal to wear with dresses, skirts and trousers or even to bed with a camisole.
7. Tanga offers moderate to minimal coverage for your front and backside. More than a thong but narrower than a bikini, its reduces the visible panty line under tight-fitting garments.
8. Thongs offers minimal coverage front and back, These briefs consists of a small cut of fabric at the back and a narrow pieces of fabric at the back. Designed to prevent visual panty lines therfore ideal to wear with figure hugging clothes .
9. G-string offers minimal coverage, consists of a triangle shape at the front and a very narrow string at the back. The string is designed to sit between the buttocks and reveals much of your bottom. Eliminates visible panty lines and ideal to wear under tight fitting clothes.
We at Olyinka HQ are huge fans of Coldplay and were very excited when their album Ghost Stories launched in 2014. We had their single Magic on repeat for ages! We also fell in love with the Black and white silent movie theme used in the video to accompany the single, the use of 1920's costumery, ragtime jazz music and also the beautiful Zhang Ziyi who also performs in the video is just perfect! What do you think?
Spring is in the air and we at Oyinka HQ believe it's the perfect time to buy fragrances to welcome the new season. Since launching Olyinka we've always had fun pairing perfumes to our collections because It's just the perfect combination. Our favorite place to seek out new fragrances is the Bloom Perfumery in Shoreditch London. We spent some time with the lovely Ruth who recommended the best scents to compliment our lingerie. Our collections are inspired from the 1920's, lots of glitz and glamour, very chic, sophisticated and also very sexy and before you could say, " Ruth, what would you recommend?.." She whipped out the most amazing array of fragrances. If you want something a special, a little treat, we would recommend popping into Bloom Perfumery. We've listed below our top five lingerie scents from our visit, we would also love to know what fragrance you would buy for your lingerie.
, Shoreditch, London
Olyinkamag Top 5 Fragrance Recommendations for Lingerie:
We immediately fell in love with this fragrance. We were told us that this would have been the modern perfume of 1920's. Floral top notes and woody base notes, just smells divine.
A close first place to Phul-Nana. Floral top notes and vanilla base notes makes a perfect lingerie fragrance. Beautiful smell.
Consists of floral and leather notes, surprisingly a very light, feminine fragrance.
This fragrance was quite overpowering on impact but after a few minutes produced the most pleasant blend of woody, floral and sweet smelling notes. A winning combination.
A blend of sweet vanilla and black pepper notes makes another surprising combination. A strong but feminine, sweet fragrance.